New York, NY
@usatility
MUSIC FOR THE SOUL.
CLIENT
CASAUNDRA MAY & JAMES
OUR ROLE
WEB DESIGN. BRANDING. SEO. GRAPHICS.
INDUSTRY
MUSIC & PERFORMANCE
Casaundra May & James is a blues and rock duo based in La Conner, WA. Their music blends soulful melodies with electrifying guitar work, creating a dynamic sound that captivates audiences. Known for their passionate performances and storytelling lyrics, the duo has built a strong presence in the live music scene.
For Casaundra May & James, USATILITY delivered a complete brand and digital presence overhaul. We designed a visually striking website that showcases their music, events, and story while optimizing it for seamless user experience. Our branding work refined their artistic identity, ensuring consistency across digital and print platforms. Additionally, we implemented SEO strategies to enhance their online visibility and created custom graphics that bring their brand to life. This comprehensive approach helps them connect with fans and industry professionals more effectively.
OUR ROLE.
WEB DESIGN. BRANDING. SEO. GRAPHICS.
PROCESS.
competitor analysis
CREATIVE DIRECTION
ESTABLISH NEW SITE AESTHETIC
ROUGH DESIGN CONCEPTS
FEEDBACK & REVISIONS
APPROVAL & IMPLEMENTATION
Competitor Analysis.
COMPETING BRAND.
OUR APPROACH.
CREATIVE DIRECTION.
THE RESULT.
Style Guide
Fonts
Lulo clean
Road Rage
Courier New
Header 1
Header 2
Header 3
Header 4
Header 5
Header 6
Paragraph 1
Paragraph 2
Paragraph 3
Interactive
OUR
Static Assets
SUNDAY
3pm - 9pm
MONDAY
6:30pm - 9pm
TUESDAY
Closed
WEDNESDAY
Closed
THURSDAY
6pm - 9:30pm
FRIDAY
6pm - 9:45pm
SATURDAY
3pm - 9:45pm
Menu Design
Left:
Custom digital menu for the website with animated titles. The menus use a CMS system that are easy to use and change out dishes regularly, as OurHaus often does.
Right:
Custom paper menu designed for the restaurant with a faded splash logo in the background.
CAPTIVATING THE AUDIENCE.
