USATILITY
A BITE OF BROOKLYN
OURHAUS
Based in Redhook; a neighborhood of Brooklyn, New York; OurHaus has captured the hearts of New Yorkers and travelers for over 10 years.
After a decade of being known as "Grindhaus", the popular dive known for it's rock n' roll vibe was transformed to "OURHAUS" to reflect the belief that the haus belongs to everyone. Over the course of the project, the website was rebuilt completely switching from Squarespace to WixStudio. Since the launch of the new site in January, website traffic and email subscriptions are up by 1800%.
OUR ROLE.
WEB DESIGN. BRANDING. MARKETING.
THE RESULT.
CAPTIVATING THE AUDIENCE.
USATILITY took the brand, formerly known as "Grindhaus", and worked with the restaurant owner to create a new identity for this NYC cult favorite. The original website under the former name served as a single info page; we rebuilt the website completely to convey this change and draw in new customers looking for a unique cuisine experience.