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A Bite of Brooklyn

CLIENT

OurHaus

TYPE OF CLIENT

Restaurant

CATEGORY

Web Design. Branding. SEO & Marketing. 

BRIEF

A restaurant based in Redhook, Brooklyn is being resurrected and needs a brand makeover. 

USATILITY took the brand, formerly known as "Grindhaus", and worked with the restaurant owner to create a new identity for this NYC cult favorite. 

WHAT WE DID

After a decade of being known as "Grindhaus", the popular dive known for it's rock n' roll vibe was transformed to "OURHAUS"  to reflect the belief that the haus belongs to everyone. Over the course of the project, the website was rebuilt completely switching from Squarespace to WixStudio. Since the launch of the new site in January, website traffic and email subscriptions are up by 1800%.

RESULT

Objective

The Who, What, Where, When, and Why

Based in Redhook; a neighborhood of Brooklyn, New York; OurHaus has captured the hearts of New Yorkers and travelers for over 10 years. Originally known as "Grindhaus" for the majority of its existence, the owner decided it was time for a change. The longstanding name "Grind" didn't seem to fit the character and purpose of of the restaurant.

The brand has a loyal cult-like following; the owners often referring to their customers as "friends, lovers, and lonely hearts." To all who love this place, it's a home away from home. Inspired by this new purpose, we introduce to you; OurHaus.

Together, we worked with the owners on their journey of rebirth with a new name, brand identity, website, and email marketing. Through this ongoing partnership, OurHaus now has the visual respresentation of the spirit and wonderful humans that made it into what it is today.

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User Personas

Michelle

Age: 56
Occupation: Art Director
Bio: Art Director

Frank & George

Age: 74 & 67
Occupation: Retired 
Bio: Frank (left) and George (right) are spending retirement traveling. They're currently on a six month cruise making a stop at the Redhook cruise terminal and will be looking for shops and restaurants to try. 

Tony

Age: 29
Occupation: Bartender
Bio: Tony is a bartender at a nearby event venue who lives in Redhook and enjoys spending his down-time taking a book to his favorite restaurant or coffee bar and chill with other locals.

HAUS

Our

Site Engagement

WHAT’S NEXT STARTS HERE.

EMAIL US

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