A Rebranding Case Study for Entangled Topologist with Bold Design and Custom Typography
At USATILITY, we believe that great branding is more than just visuals—it’s about creating a lasting identity that speaks to your audience. That’s why we were thrilled when Entangled Topologist, a popular mathematics resource website and YouTube channel, approached us for a complete rebrand and website overhaul.
The Challenge: A Brand That Needed More Personality
Entangled Topologist is dedicated to making advanced math concepts engaging and accessible, but their branding and website didn’t reflect the depth and energy of their content. Their visual identity lacked cohesion, and their website needed an intuitive, modern design to showcase educational resources more effectively.
The Solution: A New Logo, Custom Typeface, and Website
To bring their brand to life, we delivered a multi-faceted rebrand:
• A Bold New Logo: We crafted a modern, dynamic logo that represents the intersections of mathematics and creativity, giving Entangled Topologist a distinctive mark.
• Custom Typeface – Calculon Intersect: We designed a bespoke typeface that blends mathematical precision with aesthetic appeal. The best part? It will soon be available for commercial licensing on our website and other font marketplaces.
• A Redesigned Website (Launching Wednesday!): The new site features a sleek, user-friendly layout, optimized for educational content, videos, and interactive resources. Keep an eye on entangledtopologist.com to witness the transformation!
The Impact: A Stronger Brand for a Growing Platform
With this revitalized brand identity, Entangled Topologist now has a visual presence as engaging as their content. Their new website will enhance user experience, improve discoverability, and make their resources more accessible to students, educators, and math enthusiasts worldwide.
This project highlights USATILITY’s expertise in branding, typography, and web design—and we’re ready to do the same for you. Need a rebrand? Let’s talk.
Ready to Transform Your Brand?
If your business or organization needs a bold rebrand, strategic website, or custom typography, USATILITY is here to help. Contact us today to start your project!
"A Rebranding Case Study for Entangled Topologist"
Comments